PURA VIDA
PURA VIDA Bracelets was started by two friends who took a vacation to Costa Rica. One day the Pair was visiting a small community in Costa Rica when they noticed a man peddling bracelets on the street. The colorful bracelets were handmade in a simple way and seemed to capture the essence of their journey. The pair quickly asked Jorge if he would be willing to make them 400 bracelets to take back to the states with them.When they got home they put the bracelets in a bowl in a boutique and soon the bracelets had sold out and people were asking for more.The two friends contacted the man which was named Jorge in Costa Rica and before long a full fledged business was formed. Each one has a unique and different color combination so coming across someone with your exact bracelet will be a tough find. Pura Vida Bracelets are simple, unique, hand-made bracelets that have a great story behind them. The business that formed only a few months ago is now called Pura Vida Bracelets. The phrase “Pura Vida” (pu·ra vi·da) means pure life in Spanish. Enjoying life slowly, celebrating good fortune and not taking anything for granted embodies the Pura Vida Lifestyle. Each original bracelet is handmade in Costa Rica with a unique combination of colors. The hard work that went into making each bracelet represents the dedication and respect for the beautiful land that we all live in. Selecting your “Pura Vida” bracelet isn’t always a quick task. Local jewelers spend days, even weeks creating specific bracelets to express their lifestyle. From vibrant colors to earth tones, Pura Vida Bracelets has any combination for you.
Pura Vida is also a member of One Percent for the Planet and donates a portion of its proceeds to the Surfrider Foundation, a grassroots foundation dedicated to cleaning up beaches and oceans around the world.
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